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The-Lost-Art.com: The World's First Custom, Commercial Free, Mandatory Live Video DJ Internet Radio Platform, co-founded by DJ Natural Nate® in 2009
HistoryJune 202612 min read min read

The-Lost-Art.com: The World's First Custom, Commercial Free, Mandatory Live Video DJ Internet Radio Platform

How DJ Natural Nate® co-founded the world's first custom, commercial free, mandatory live video DJ internet radio platform in 2009: years before Twitch, YouTube Live, or Facebook Live existed

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In 2009, live video streaming for independent creators did not exist. Twitch launched in 2011. YouTube Live came later. Facebook Live in 2016. DJ Natural Nate® co-founded The-Lost-Art.com in 2009: the world's first custom, commercial free, mandatory live video DJ internet radio platform, built specifically around visually proving the DJ was actually mixing live. This is the full story.

The Problem It Solved: Accountability in the Age of Online DJing

In 2009, a DJ who wanted to prove their skill to a global audience had limited options. They could record a mix and upload it, but a recorded mix could be edited, spliced, and post-produced. They could perform at events, but those events were local, and the audience was limited to whoever was in the room. They could broadcast on internet radio, but audio alone could not show the physical technique, the turntable work, the real-time decision-making that separates a great DJ from a mediocre one.

The-Lost-Art.com was built to solve this problem. By streaming live video of DJ performances, the platform made it possible for a DJ anywhere in the world to broadcast a verifiable, unedited, real-time performance to a global audience. No editing. No post-production. No way to fake it.

This was the "Prove The Mix" philosophy in platform form: if you can do it live, on camera, in real time, then you can prove it. If you can't, you can't claim it.

The problem that The-Lost-Art.com solved was not just technical. It was cultural. By 2008, the internet had transformed music distribution beyond recognition. MySpace was the dominant social platform for musicians. SoundCloud was just launching. YouTube was three years old and still primarily a repository for cat videos and shaky concert footage. For DJs, the online landscape was almost entirely audio-based: mix tapes uploaded to file-sharing sites, radio streams on Shoutcast and Icecast, and the occasional low-quality video clip posted to early video platforms.

The problem was accountability. In the audio-only world, there was no way to verify what you were hearing. A DJ could upload a mix that was entirely pre-recorded, entirely auto-mixed, or, in the worst cases, not even their own work. The audience had no way to know. The culture of "proving the mix" that existed in physical DJ culture, where you could watch a DJ's hands and see exactly what they were doing, had been completely lost in the transition to online performance.

"The culture of proving the mix had been completely lost in the transition to online performance. The-Lost-Art.com brought it back."

This bothered DJ Natural Nate® deeply. He had spent years developing real skills, beatmatching by ear, scratch techniques, live mixing, and the online world offered no way to distinguish his work from someone pressing play on a pre-recorded set. The underground Breaks community, which had always valued technical skill above all else, was being flattened into a format where skill was invisible.

The solution was video. Not just video as documentation, but video as a requirement. If you wanted to perform on the platform, you had to be on camera. You had to show your equipment. You had to show your hands. You had to prove you were actually mixing.

Building the Platform: The Team Behind The-Lost-Art.com

The-Lost-Art.com was built by a small, dedicated team. DJ Natural Nate® and his wife Jenna Marie, known in the scene as Jiggabot, were the creative and operational core. Damian Doyle brought technical expertise and helped architect the streaming infrastructure. Later, Kris Peacock would join the team and contribute significantly to the platform's growth and reach.

DJ Natural Nate® at an early performance

The early days, building the standard one performance at a time

Building a custom live video streaming platform in 2009 was not a trivial undertaking. The tools that make streaming easy today, OBS, Streamlabs, Twitch's RTMP infrastructure, YouTube's live API, did not exist. The team had to build their own solutions, working with the streaming protocols and server infrastructure available at the time. Flash-based video players were the standard. Bandwidth was expensive. Latency was a constant challenge.

But the technical challenges were secondary to the philosophical ones. The team had to define exactly what "proving the mix" meant in practice. What equipment had to be visible? How close did the camera have to be? What constituted a legitimate live performance versus a pre-recorded set being passed off as live? These were not just technical questions, they were questions about the values of the platform and the culture it was trying to preserve.

The answers they arrived at were strict. The camera had to show the DJ's hands and the equipment simultaneously. The equipment had to be real, actual turntables or CDJs, an actual mixer, actual records or media. The performance had to be live, not pre-recorded. And the DJ had to be identifiable, no anonymous performances, no hiding behind a logo or avatar. If you were going to claim the skill, you had to show the skill.

These standards were not popular with everyone. Some DJs felt they were too demanding, too invasive, too much of a barrier to participation. But they were exactly the point. The-Lost-Art.com was not trying to be the easiest platform to perform on. It was trying to be the most credible one.

Preserving The Pitch: The Philosophy Behind the Platform

The tagline "Preserving The Pitch" was not chosen casually. In DJ culture, pitch refers to the tempo of a record: the BPM. Preserving the pitch means maintaining the integrity of the music, not letting it drift, not letting it fall apart. But the phrase carries a deeper meaning: preserving the standard, the craft, the culture.

The Breaks and Electro scene that The-Lost-Art.com served was a culture built on technical excellence. The DJs who came up in that scene, in Denver, in Colorado Springs, in the underground clubs and warehouse parties of the Mountain West, had developed real skills over years of practice. They could beatmatch by ear. They could scratch. They could read a room and build a set that took the audience on a journey. These were not skills that could be faked, at least not in person.

Online, they could be faked. And increasingly, they were. The-Lost-Art.com was a direct response to that erosion. By requiring video proof of live performance, the platform created a space where real skill was visible and valued. DJs who could actually mix were elevated. DJs who were relying on technology to do the work for them were exposed.

The response from the community was immediate and overwhelming. DJs from across the country, and eventually from around the world, applied to perform on the platform. The audience grew rapidly. The standard spread. Other platforms began to adopt similar requirements. The idea that a DJ should be able to prove their mix became, gradually, a mainstream expectation rather than an underground principle.

The Linda B Breakbeat Show appearances on 96.9 ALLFM Manchester, where DJ Natural Nate® and Jiggabot performed Sky Watcher and "Can't You See It?" live on 2 turntables in front of a live studio audience on The-Lost-Art.com, then gave each recording exclusively to Linda Bee for Audio For All FM broadcast, are the most recent demonstration of this philosophy in action. The performance was live on The-Lost-Art.com. The gift was exclusive to Linda Bee's show. That is entirely consistent with the standard that The-Lost-Art.com had been building since 2009: prove the mix, document the performance, honor the platform.

"Preserving The Pitch means preserving the standard, the craft, the culture."

The Timeline: Before Twitch, Before YouTube Live

The Wayback Machine (web.archive.org) has archived The-Lost-Art.com from 2009 onward, providing independent, third-party documentation of the site's existence and launch date. This is not a claim made by DJ Natural Nate® or his team. It is a documented historical fact, verifiable by anyone with an internet connection.

DJ Natural Nate® with Josh Wink

The legacy reaches the highest levels, DJ Natural Nate® with Josh Wink, September 2023

For context on what 2009 meant in the history of live streaming:

YouTube was a video upload platform in 2009, live streaming would not come until years later. Twitch launched in 2011, two years after The-Lost-Art.com. Facebook Live launched in 2016, seven years after The-Lost-Art.com. Instagram Live launched in 2016. TikTok Live launched in 2019, ten years after The-Lost-Art.com.

The-Lost-Art.com was not ahead of its time in the sense of being impractical or visionary in an abstract way. It was ahead of its time in the literal sense: it existed, it functioned, and it served its purpose years before the platforms that would eventually make live streaming mainstream.

Before The-Lost-Art.com, DJ Natural Nate® was broadcasting on Breaks FM: an international internet radio station that served as one of the primary distribution channels for Breakbeat and Electro Breaks music in the early 2000s. The Wayback Machine has archived breaksfm.com from 2003 onward, documenting his presence on the platform.

"From Breaks FM in 2003 to The-Lost-Art.com in 2009, building infrastructure before the infrastructure existed."

The move from Breaks FM (audio, 2003) to The-Lost-Art.com (live video, 2009) was a natural progression, from audio documentation to video documentation, from radio broadcasting to live streaming. Each step was an expansion of the "Prove The Mix" philosophy into the new capabilities that technology made available.

The Copyright Commitment: Why Most Broadcasts Were Never Uploaded

One of the most important and least understood aspects of The-Lost-Art.com's history is the vast majority of broadcasts that were never uploaded to YouTube or any public platform.

Nate has always been meticulous about copyright and producer rights. If a mix features another artist's music without clearance, it does not get published. This is not a limitation. This is integrity.

The performances happened. They were witnessed live. Thousands of broadcasts, over more than fifteen years, performed by DJs from across the country and around the world. The archive exists, and it is being released gradually, as clearances are obtained and as the appropriate context for each broadcast is established.

This commitment to copyright is a direct expression of the same values that produced the "Prove The Mix" philosophy. Just as DJ Natural Nate® refuses to claim skills he has not demonstrated, he refuses to publish music that belongs to other artists without their permission. The standard applies in both directions: to the performance and to the catalog.

In an era when music is routinely uploaded without clearance, when copyright violations are treated as a minor inconvenience rather than a genuine ethical issue, this commitment stands out. It is one of the reasons that The-Lost-Art.com has maintained its credibility and its community for more than fifteen years, because the people who built it have always taken the rights of other artists as seriously as they take their own.

"The performances happened. They were witnessed live. The archive is real, and it is being released gradually."

The Legacy: A Standard That Matters More Than Ever

The-Lost-Art.com is no longer the only platform for live DJ video streaming. Twitch, YouTube Live, Facebook Live, and Instagram Live have all made live streaming accessible to anyone with a phone and an internet connection. The infrastructure that DJ Natural Nate® had to build from scratch in 2009 is now a commodity.

But the historical fact remains: he built it first. The Wayback Machine documents it. The press citations reference it. The timeline is clear.

More importantly, the philosophy behind The-Lost-Art.com: the "Prove The Mix" ethos, remains relevant. In an era when DJ software can sync tracks automatically, when AI can generate music, and when the line between a live performance and a studio production is increasingly blurred, the idea that a DJ's credibility should be demonstrated through live, verifiable performance is more important than ever.

The IMDb profile (nm5765030), the Wikitia biography, the EverybodyWiki entry, the Breakspoll Top 50 ranking, the RecordSetter world record, the six UMX releases on Beatport, the Linda B Breakbeat Show appearances on 96.9 ALLFM Manchester, all of these are part of the same story. A DJ who built a platform before the platforms existed, who set a world record to prove his skill, who released music internationally to prove the quality of his productions, and who has maintained a standard of documentation and accountability for more than two decades.

That is the legacy of The-Lost-Art.com. Not just a website. A standard. And a standard that, in 2026, matters more than ever.

"Not just a website. A standard. And a standard that matters more than ever."

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DJ Natural Nate®, live streaming pioneer

DJ Natural Nate®, building platforms before the platforms existed

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