Electro Echelon: Rob Cokeless, James Wolfe & DJ Natural Nate® Build a New Kind of Label

Every label that matters was founded at a specific moment, by specific people, for a specific reason. The labels that endure are the ones where the moment, the people, and the reason all align, where the timing is right, the founders are genuinely committed, and the musical vision is clear enough to guide every decision that follows.

Electro Echelon was founded in 2022. The timing was not arbitrary. The electronic music world in 2022 was at a crossroads: streaming had democratized distribution to the point where anyone could release music, but that democratization had also created a flood of mediocre content that made it harder than ever for genuinely great underground music to find its audience. The labels that were succeeding were the ones with a clear identity: a specific sound, a specific community, a specific reason to exist beyond the generic.

Rob Cokeless, James Wolfe, and DJ Natural Nate® looked at that landscape and saw a gap. Electro: the genre that traces its lineage from the robotic rhythms of Afrika Bambaataa and the Roland TR-808, through the mechanical precision of early Detroit techno, through the aggressive energy of Electro Breaks and Electro Bass, had no dedicated home that was operating at the level these three founders believed it deserved. The genre was scattered across labels that treated it as a secondary concern, a niche within a niche, a genre that was tolerated rather than championed.

Electro Echelon was built to change that. Not to be a label that happened to release electro alongside other things, but to be the label for electro, electro bass, and heavy-hitting industrial-type bass music. A label with a clear identity, a clear standard, and a clear commitment to the music that its founders had been making and loving for their entire careers.

The three founders brought complementary strengths to the table. Rob Cokeless brought the label infrastructure, the production expertise, and the industry relationships that he had been building through 77DEUCE Entertainment & Records. James Wolfe brought a deep knowledge of the electro and industrial bass spectrum, a producer's ear for what the genre needed, and the creative vision to push the label's sound in directions that nobody else was exploring. DJ Natural Nate® brought the performance credentials: the world record, the Breakspoll ranking, the decades of live performance experience, the VS Jiggabot creative partnership, that gave the label its flagship project and its most visible public face.

"Electro Echelon was not built to release electro alongside other things. It was built to be the label for electro, electro bass, and industrial bass music."

Together, they built something that none of them could have built alone.

The Electro Echelon logo is not a subtle piece of graphic design. It is a statement: a visual declaration of exactly what the label stands for and what kind of music it releases.

The Electro Echelon logo, every visual element is a direct translation of the sonic identity

At the center of the logo stands an armored warrior. The figure is rendered in extraordinary detail: full tactical armor, helmet visor down, arms crossed, posture radiating absolute confidence and controlled power. The armor is not fantasy armor, it is not medieval plate or science fiction spacesuit. It is something in between: tactical, functional, built for a specific purpose, every plate and joint designed to protect and to project strength. The sergeant's chevron on the chest is not decorative, it signals rank, earned through experience, not inherited through privilege.

Surrounding the warrior is a ring of electric lightning, blue and purple, crackling with energy, the kind of visual that suggests both immense power and precise control. The lightning is not chaotic. It is contained within the ring, directed, purposeful. This is not the random discharge of a storm, it is the controlled release of energy that has been built up and focused.

The text "ELECTRO ECHELON" curves around the bottom of the ring in three-dimensional neon blue lettering, bold, dimensional, impossible to miss. The letters have weight and depth, as if they are physical objects rather than text, as if they could be picked up and used as weapons.

The color palette, deep black background, electric blue, purple, silver, is the palette of the music itself. Black is the silence before the drop. Blue is the electricity of the synth lead. Purple is the depth of the sub-bass. Silver is the precision of the drum machine. Every color choice is intentional, every visual element is a direct translation of the sonic identity of the label.

"The logo does not look like a corporate brand. It looks like the cover of a record that will hit you in the chest at 133 BPM."

This is a logo that was designed by people who understand the music. It does not look like a corporate brand or a mainstream music label. It looks like the cover of a record that will hit you in the chest at 133 BPM and not let go until the last beat fades out.

To understand Electro Echelon, you have to understand the music it was built to release. The label's three-part sonic mandate, electro, electro bass, and heavy-hitting industrial-type bass music, is not a vague aesthetic direction. It is a precise description of a specific corner of the electronic music world that has its own history, its own community, its own technical standards, and its own vocabulary.

Electro, in the context of Electro Echelon, refers to the tradition that begins with Afrika Bambaataa's "Planet Rock" (1982): the track that fused the robotic rhythms of Kraftwerk with the energy of hip-hop and created a new genre in a single three-minute moment. That tradition runs through the electro of the mid-1980s (Egyptian Lover, World Class Wreckin' Cru, Newcleus), through the Miami bass explosion of the late 1980s, through the Detroit electro revival of the 1990s (Drexciya, Aux 88, DJ Stingray), and into the contemporary electro scene that has been experiencing a global renaissance in the 2020s. Electro is a genre with deep roots and a living present: a genre that has never stopped evolving, never stopped producing genuinely innovative music, and never stopped finding new audiences.

Electro bass is the harder, more aggressive cousin of electro: a genre that takes the robotic rhythms and synthesizer textures of electro and pushes them toward the physical extremes of bass music. The bass frequencies in electro bass are not just low, they are designed to be felt as much as heard, to create the kind of physical impact that moves bodies on a dance floor and leaves people feeling like they have been through something. This is the tradition that connects directly to the Bruise Your Body Breaks philosophy: music that is physical, music that leaves a mark.

Industrial-type bass music is the most extreme point of the Electro Echelon sonic spectrum. Drawing on the harsh textures and aggressive energy of industrial music: the tradition of Throbbing Gristle, Einstürzende Neubauten, and Nine Inch Nails, but filtered through the rhythmic framework of electronic dance music, industrial bass creates soundscapes that are simultaneously brutal and danceable, aggressive and precise, overwhelming and controlled. It is music for people who want their dance music to have teeth.

Together, these three sonic territories define a label that is not interested in the smooth, the polished, or the commercially safe. Electro Echelon is interested in music that pushes, music that challenges the listener, that demands physical engagement, that refuses to be background noise.

"Electro Echelon is interested in music that pushes, music that challenges the listener and refuses to be background noise."

Rob Cokeless is the architect of Electro Echelon in the most literal sense: he designed the structure, laid the foundation, and has been building it methodically ever since. His role at Electro Echelon is not just that of a label head, it is that of a creative director, a producer, a talent scout, and a cultural curator, all at once.

His background in 77DEUCE Entertainment & Records gave him the infrastructure knowledge to build Electro Echelon correctly from the beginning. He understood how to set up a label on Beatport, how to manage the metadata and artwork requirements that professional digital distribution demands, how to build relationships with the distribution networks that get music into the hands of DJs and listeners worldwide. These are not glamorous skills, but they are essential ones: the difference between a label that releases music and a label that gets music heard.

But Rob Cokeless is not just an administrator. He is a producer: a hands-on creative force whose understanding of the electro and bass music spectrum is deep and genuine. His productions have the technical precision that the Beatport marketplace demands and the physical energy that the dance floor requires. He understands rhythm at a cellular level, understands how a bass line interacts with a drum pattern to create groove, understands how synthesizer textures can be layered to create the kind of sonic density that defines the Electro Echelon sound.

As a talent scout, Rob Cokeless has demonstrated an ability to identify producers who are working at the cutting edge of the electro and bass music spectrum, artists who are doing something genuinely new, who are pushing the genre in directions that nobody else is exploring, who have the technical skill to execute their vision at the highest level. The Electro Echelon roster reflects this ability: it is a collection of artists who are united not by a single sound but by a shared commitment to quality and a shared willingness to push.

And as a cultural curator, Rob Cokeless has positioned Electro Echelon within the broader history of electro and bass music in a way that gives the label context and credibility. He understands where the music comes from, he understands where it is going, and he has built a label that is genuinely part of the conversation about the future of the genre.

"Rob Cokeless understands where the music comes from, where it is going, and has built a label that is part of the conversation about the future of the genre."

James Wolfe is the second co-founder of Electro Echelon, and his contribution to the label's identity is as significant as Rob Cokeless's. Where Cokeless brings the infrastructure and the industry relationships, Wolfe brings a specific creative vision: a deep, personal, and highly developed understanding of what electro and industrial bass music can and should sound like.

The Electro Echelon sound in action, precision, power, and physical impact

Wolfe's background in the electro and bass music world is extensive. He has been producing and performing in the genre for years, developing a sound that draws on the full history of electro, from the robotic precision of the early 1980s through the aggressive energy of contemporary electro bass, while pushing it in directions that are distinctly his own. His productions have a quality that is immediately recognizable: dense, layered, physically overwhelming, but always controlled, always purposeful, always in service of the music rather than the ego of the producer.

At Electro Echelon, Wolfe's creative vision has been instrumental in defining the label's sonic identity. His understanding of the industrial bass spectrum: the harsh textures, the aggressive energy, the willingness to go to sonic extremes that most producers avoid, has pushed the label's sound toward the harder, more challenging end of the electro spectrum. This is not a direction that every label would take. It is a direction that requires confidence in the music and confidence in the audience: a belief that there are listeners who want to be challenged, who want their dance music to have weight and consequence.

Wolfe's relationship with Rob Cokeless and DJ Natural Nate® is built on mutual respect and shared values. All three founders come from the underground, from scenes where technical skill is the only currency that matters, where reputation is built over years of consistent output, and where the community is small enough that everyone knows exactly who can actually do the thing they claim to do. That shared background gives Electro Echelon a coherence that labels built on commercial calculation rarely achieve.

DJ Natural Nate® is the third co-founder of Electro Echelon, and his role in the label's identity is unique: he is simultaneously a founder, a label head, and the label's most visible and credentialed artist. The DJ Natural Nate® VS Jiggabot project: the creative partnership between Nate and Jenna Marie (Jiggabot) that has been producing some of the most significant music in the underground Breaks and Electro world, is the flagship of the Electro Echelon catalog.

The credentials that DJ Natural Nate® brings to Electro Echelon are extraordinary. The world record: 86 tracks mixed in one hour at 133 BPM on two turntables with no sync or automation, verified by RecordSetter (recordsetter.com/world-record/133-BPM-Vinyl-Mixes-Hour/3106?autoplay=false?autoplay=false). The Breakspoll Top 50 ranking: a vote from the global Breaks DJ community, conducted independently in the UK. The six releases on Underground Music Xperience in the Netherlands, one of the most respected labels in the global Breaks scene. The Beatport presence across four artist profiles (IDs 573927, 615162, 1161800, 1139830) and two label pages (77DEUCE at 89349, The-Lost-Art.com at 104567). The IMDb profile (nm5765030). The Wikitia and EverybodyWiki biography pages. The Linda B Breakbeat Show appearances on 96.9 ALLFM Manchester.

All of this is the foundation on which the Electro Echelon flagship project is built. When DJ Natural Nate® VS Jiggabot releases music on Electro Echelon, it carries the weight of everything that has come before, every performance, every record, every broadcast, every documented achievement in a career that spans more than two decades.

The specific Electro Echelon releases from DJ Natural Nate® VS Jiggabot include "Deep Space Empire": a track that is documented on SoundCloud at the URL soundcloud.com/dj-natural-nate/deep-space-empire-dj-natural-nate-vs-jiggabot-electro-echelon, and "Go Fuq Yourself," which has its own video documentation. These are not promotional singles or throwaway releases. They are fully realized artistic statements that demonstrate exactly what Electro Echelon is capable of at its highest level.

"Deep Space Empire" is a track that lives up to its name. It is a sonic journey: a piece of music that builds from a foundation of precise electro rhythms and deep bass frequencies into something that genuinely feels like the vastness of space, like the cold silence between stars punctuated by the sudden, overwhelming energy of a solar event. It is the kind of track that makes you understand why the label was founded: because music this good deserves a home that is worthy of it.

"When DJ Natural Nate® VS Jiggabot releases music on Electro Echelon, it carries the weight of everything that has come before."

Beatport is the gold standard of credibility for underground electronic music labels. Having a label page on Beatport means that the music has been reviewed, approved, and deemed worthy of distribution to the global DJ community: the professional and semi-professional DJs who use the platform as their primary source for high-quality releases.

Electro Echelon has a verified Beatport presence. The label's catalog on Beatport is the primary international documentation of the Electro Echelon sound: the place where DJs from London, Amsterdam, Tokyo, São Paulo, and every other city in the world where electronic music is taken seriously can find, preview, and purchase the releases that Rob Cokeless, James Wolfe, and DJ Natural Nate® have built.

The Beatport catalog for Electro Echelon includes releases from DJ Natural Nate® VS Jiggabot and from the broader roster of producers that the label has assembled. Each release on Beatport represents a decision by the label to put a specific piece of music in front of the most discerning audience in electronic music: the DJs who are actively looking for the next track to play in their sets, who know the genre deeply, and who will immediately recognize quality when they hear it.

The DJ Natural Nate® VS Jiggabot releases on Electro Echelon are documented across multiple Beatport artist profiles: the main DJ Natural Nate® profile at artist ID 573927, the Natural Nate profile at artist ID 615162, the DJ Natural Nate™ profile at artist ID 1161800, and the VS Jiggabot combined profile at artist ID 1139830. This multi-profile presence reflects the different creative contexts in which the music has been released, different names for different sonic territories, all connected to the same creative partnership.

Beyond the DJ Natural Nate® VS Jiggabot catalog, the Electro Echelon Beatport presence includes releases from the broader roster, producers at various stages of their careers who have been brought into the label's orbit by Rob Cokeless and James Wolfe's talent-scouting. Each of these releases adds to the catalog's depth and demonstrates the label's commitment to building a genuine roster rather than a single-artist showcase.

"The Beatport catalog is the international documentation of the Electro Echelon sound, available to every DJ in the world who uses the platform."

The Beatport presence is also a commercial fact: the music is being purchased by DJs, being played in sets, being heard by audiences around the world. This is not a vanity project. It is a functioning label with a functioning catalog that is actively reaching its intended audience.

One of the defining characteristics of Electro Echelon as a label is the breadth and depth of its roster. Rob Cokeless and James Wolfe have built a collective of producers that spans every level of the electro and bass music world, from established names with international track records to emerging artists who are still developing their voice but who are already producing music that is genuinely exciting.

This diversity is not accidental. It reflects a specific philosophy about what a label should be: not a showcase for a single sound or a single demographic, but a genuine community of artists who are united by shared values and a shared commitment to the music. The established artists give the label its foundation: the credibility, the catalog depth, the Beatport presence that signals to the global DJ community that Electro Echelon is a serious operation. The emerging artists give the label its energy and its future: the new sounds, the fresh perspectives, the willingness to take risks that established artists sometimes lose as their careers develop.

The result is a roster that is genuinely interesting to follow. When you subscribe to the Electro Echelon catalog on Beatport, you are not just buying into a single sound, you are buying into a conversation between artists at different stages of their development, a dialogue between the established and the emerging, the proven and the experimental.

For the emerging producers on the Electro Echelon roster, the label provides something invaluable: context. Having your music released alongside DJ Natural Nate® VS Jiggabot, alongside a world record holder, a Breakspoll Top 50 DJ, an artist with six releases on Underground Music Xperience, tells the world something about the standard you are being held to. It is a credential in itself, a signal that your music has been evaluated by people who know the genre deeply and found worthy.

For the established producers, the label provides a home: a place where the music is understood, where the standard is clear, and where the community is genuinely engaged with the work. In a music industry that increasingly treats artists as content creators rather than musicians, that kind of home is genuinely rare and genuinely valuable.

Of all the releases in the Electro Echelon catalog, "Deep Space Empire" by DJ Natural Nate® VS Jiggabot stands as the most complete expression of what the label is trying to achieve. It is the track that most fully embodies the Electro Echelon sonic mandate, electro, electro bass, and heavy-hitting industrial-type bass music, and it is the track that most clearly demonstrates the creative capabilities of the label's flagship project.

"Deep Space Empire": the track that defines what Electro Echelon is capable of at its highest level

The title is not metaphorical. "Deep Space Empire" is a track that sounds like space, not the romanticized, warm space of science fiction soundtracks, but the actual space that astronomers describe: vast, cold, indifferent, and occasionally punctuated by events of almost incomprehensible energy. The opening builds slowly, establishing a foundation of precise electro rhythms and deep bass frequencies that feel like the gravitational pull of a massive object, present, constant, inescapable. As the track develops, layers of synthesizer texture are added, each one adding to the sense of scale and depth, until the full weight of the production is in place and the listener is genuinely inside the sonic environment that Nate and Jiggabot have built.

The production quality is exceptional. The bass frequencies are precisely tuned and professionally mastered, they hit hard without muddying the mix, they extend into the sub-bass range without losing definition, they create the physical impact that the Electro Echelon mandate demands without sacrificing the clarity that professional DJ use requires. The drum programming is meticulous: every hit is placed with precision, every pattern is designed to create groove rather than just rhythm, every element of the percussion is in service of the physical experience of the track.

The track is documented on SoundCloud at soundcloud.com/dj-natural-nate/deep-space-empire-dj-natural-nate-vs-jiggabot-electro-echelon: a public, independently accessible URL that anyone can visit to hear the music for themselves. This is the "Prove The Mix" philosophy applied to production: the music is there, it is real, it is accessible, and it speaks for itself.

For DJs who play electro and bass music, "Deep Space Empire" is the kind of track that defines a set: the kind of track that you build toward, that you use as a peak moment, that you play when you want the room to understand exactly what the music is capable of. It is not a track for the background. It is a track for the foreground, for the moment when the dance floor needs to feel the full weight of what electronic music can do.

"Deep Space Empire is not a track for the background. It is a track for the moment when the dance floor needs to feel the full weight of what electronic music can do."

If "Deep Space Empire" is the track that defines the Electro Echelon sound at its most expansive and atmospheric, "Go Fuq Yourself" by DJ Natural Nate® VS Jiggabot is the track that defines it at its most aggressive and confrontational. The title alone signals the intent: this is not music that is trying to please everyone. This is music that has a point of view, that is willing to be divisive, that would rather be genuinely loved by a few than politely tolerated by many.

The track is documented with its own video: a visual component that adds another layer to the Electro Echelon catalog and demonstrates the label's commitment to full media production rather than audio-only releases. In the context of the "Prove The Mix" philosophy that runs through everything DJ Natural Nate® does, the video documentation of "Go Fuq Yourself" is significant: it is proof that the music is real, that the performance is genuine, that the energy captured in the recording is the same energy that exists in the live performance.

The sonic character of "Go Fuq Yourself" sits firmly in the industrial-type bass territory of the Electro Echelon mandate. The bass frequencies are aggressive, not just deep but harsh, with a distorted, mechanical quality that is deliberately uncomfortable in the best possible way. The drum programming is harder and more confrontational than "Deep Space Empire," with a relentlessness that is designed to be physically overwhelming. The synthesizer textures are abrasive, industrial, the kind of sounds that you feel in your teeth as much as your ears.

This is music that knows exactly what it is and makes no apologies for it. In a music landscape where so much electronic music is designed to be inoffensive, to appeal to the widest possible audience, to smooth away any rough edges that might alienate a casual listener, "Go Fuq Yourself" is a deliberate rejection of that approach. It is music for people who want their dance music to have consequences, who want to feel like they have been through something when the track ends.

That is the Electro Echelon philosophy in its most concentrated form: music that means something, music that takes a position, music that is willing to be exactly what it is without compromise.

"Go Fuq Yourself is music for people who want their dance music to have consequences."

Electro Echelon was founded in 2022, but its reach is already international. The combination of Beatport distribution, SoundCloud presence, and the global network of DJ Natural Nate®'s existing relationships has given the label access to audiences in every corner of the world where electronic music is taken seriously.

On Beatport, the Electro Echelon catalog is available to the global DJ community: the professional and semi-professional DJs who use the platform as their primary source for high-quality releases. The Beatport audience is not a casual audience: these are people who buy music specifically to play it, who evaluate tracks on the basis of how they will work in a DJ set, who know the genre deeply and will immediately recognize quality when they hear it. Having the Electro Echelon catalog on Beatport means that the label's music is being evaluated by the most knowledgeable audience in electronic music, and finding an audience there.

On SoundCloud, the Electro Echelon releases are accessible to a broader audience: the millions of music lovers who use the platform to discover new music, to follow artists they love, to stay connected to the underground scenes that mainstream platforms often miss. The DJ Natural Nate® SoundCloud profile (5,796 followers, 162 tracks) is one of the primary access points for the Electro Echelon catalog, and the specific track URLs, like the "Deep Space Empire" URL, provide direct, independently accessible documentation of the label's releases.

Beyond these primary platforms, the Electro Echelon catalog is distributed through the full range of digital platforms that serve the global electronic music community. Spotify, Apple Music, and the other major streaming services make the music accessible to casual listeners who might not know the genre but who are open to discovering it. Juno Records carries the catalog in its database, connecting the label to the UK-based DJ and collector community that has been a cornerstone of the underground dance music world for decades. Discogs documents the releases in its permanent archive, ensuring that the catalog will be accessible to researchers, collectors, and music lovers for as long as the internet exists.

This breadth of distribution is not accidental. It is the result of the infrastructure that Rob Cokeless built through 77DEUCE Entertainment & Records and applied to Electro Echelon from the beginning. Getting music onto every major platform simultaneously requires organizational discipline, attention to detail, and the kind of professional approach to label management that most underground labels lack. Electro Echelon has it.

"The breadth of the Electro Echelon distribution network is the result of infrastructure built over years, and applied to the label from day one."

Electro Echelon and 77DEUCE Entertainment & Records are separate labels with separate identities, separate catalogs, and separate sonic mandates. But they share a founder, Rob Cokeless, and they share a philosophy: the belief that underground electronic music deserves the best possible infrastructure, the highest possible standards, and the most genuine possible commitment to the music.

The relationship between the two labels is complementary rather than competitive. 77DEUCE, with its Beatport label ID 89349 and its catalog that spans the full range of Breaks and electronic music that Rob Cokeless has been building since the label's founding, is the broader operation: the label that covers the full spectrum of the underground sound that Cokeless has been championing throughout his career. Electro Echelon, founded in 2022 with James Wolfe and DJ Natural Nate®, is the more focused operation: the label with a specific sonic mandate, a specific community, and a specific vision for where electro and bass music is going.

For DJ Natural Nate® VS Jiggabot, the relationship with both labels represents the full scope of their creative output. The 77DEUCE catalog documents the Breaks and broader electronic music side of the partnership. The Electro Echelon catalog documents the electro and bass music side. Together, they form a complete picture of one of the most productive and distinctive creative partnerships in the underground electronic music world.

The shared philosophy between the two labels is also visible in the shared commitment to documentation. Both labels are on Beatport. Both labels have their releases documented on Discogs, on SoundCloud, on Juno Records. Both labels operate with the "Prove The Mix" standard that DJ Natural Nate® has applied to every aspect of his career: if you are going to claim the music, document it. If you are going to release it, release it properly. If you are going to build a label, build it to last.

"77DEUCE and Electro Echelon are two labels, one philosophy, built to last, built to document, built to prove the music."

Electro Echelon was founded in 2022. By the standards of the music industry, it is a young label, still in the early stages of building its catalog, its roster, and its reputation. But by the standards of the underground, where labels are built slowly and deliberately, where reputation is earned over years of consistent output, and where the community is small enough that quality is immediately recognized, Electro Echelon is already a significant presence.

The catalog is growing. The roster is expanding. The Beatport presence is deepening. The international distribution network is reaching new audiences. And the creative partnership at the heart of the label, DJ Natural Nate® VS Jiggabot, with Rob Cokeless and James Wolfe providing the infrastructure and the creative direction, is producing music that is genuinely pushing the electro and bass music spectrum in new directions.

For the electro and bass music community, the emergence of Electro Echelon as a dedicated label is significant. The genre has always been underserved by the music industry infrastructure, too underground for major labels, too niche for mainstream media, too technically demanding for casual listeners. The result has been a genre that is genuinely great but chronically underdocumented, underexposed, and undervalued by everyone except the people who love it most.

Electro Echelon is building the infrastructure to change that. Not by making the music more accessible in the sense of dumbing it down, but by making it more accessible in the sense of making it easier to find, easier to hear, and easier to understand for people who are ready to appreciate it but have not yet been introduced to it.

The armored warrior in the logo, standing in the center of the electric storm, arms crossed, visor down, radiating absolute confidence, is the right image for a label that knows exactly what it is and where it is going. The lightning is not chaos. It is controlled energy, directed with precision, building toward something.

"The lightning is not chaos. It is controlled energy, directed with precision, building toward something. The storm is just beginning."

Electro Echelon. Founded 2022. Rob Cokeless. James Wolfe. DJ Natural Nate®. The label built for the future of electro, electro bass, and industrial-type bass music.

The storm is just beginning.